Introduction
This piece will explore the essential elements to consider before rolling out your customer loyalty initiative. Throughout, we'll offer advice, creative ideas, and useful tools to assist you in developing a loyalty program that aligns with your brand identity and helps expand and strengthen your customer relationships. Ready to dive in?
Name your Loyalty Program ✏️ (1-2 mins)
Select a title that reflects your brand's character. For those aiming for a traditional feel, opt for a direct approach - take Starbucks as an example with their straightforward 'Starbucks Rewards' program name. Or go for something fun and catchy like e.l.f. Cosmetics' Beauty Squad or Nordstrom's The Nordy Club. We love these because they're snappy, memorable and really foster a sense of community.
Create a dedicated on-site Loyalty Page ✨ (10-15 mins)
To highlight your program effectively, consider setting up a specialized page on your website. Design two versions: one for visitors who aren't logged in, serving as an attractive entry point for those interested in joining, and another for existing members. The latter should display their program activity and offer a way to use earned rewards on upcoming purchases.
Style the launcher and widget 🎨 (10-15 mins)
BrandLift Loyalty offers extensive personalization options! Incorporate your unique brand palette, visuals, and symbols to create a fluid user journey. These straightforward yet impactful enhancements serve to highlight your offerings for prospective participants and deliver a cohesive appearance within your retail environment.
If you don't have images at the ready, no worries. Here are some sites to find great, high-quality images for free! For banner images, try out Burst, Unsplash, and FreeRangeStock. For icons, check out the free PNG icons at iconpacks, uxwing, The Noun Project, and the library over at Google Fonts.
Choose your Ways to Earn and Rewards 🎁 (5-10 mins)
A successful loyalty program hinges on these key elements. Upon installation, BrandLift Loyalty provides pre-set earning methods and rewards, which you can customize as needed. To boost membership, consider enhancing signup bonuses. If growing your social media presence is a priority, you might increase points for related activities. While discounts are effective for driving sales, offering complimentary items or shipping can be equally enticing. Remember, the term "Free" consistently captures attention and can lead to increased revenue as a result.
✨ Check out these guides to get started:
- Getting Started with the Points Program
- Creating your first Ways to Earn Points
- Enabling points for Social Media
- Getting Started with Rewards
- Advanced Rewards
Set up your Referral Program 💕 (2-5 mins)
A well-designed referral system can transform your dedicated clientele into enthusiastic brand promoters. When crafting your incentives, consider the perspectives of both the referrer and the referee. Is the reward enticing enough for your existing customers to recommend your store to their social circle? And is the offer for potential new clients compelling enough to drive a purchase? A thoughtfully structured referral program will yield returns through an expanded customer base, comprising loyal patrons who, in turn, become champions for your brand.
✨ Check out these guides to learn more:
Create your VIP tiers 🌟 (5-10 mins)
In the past few years, we've seen a surge in the popularity of VIP Programs. This trend makes sense, given how well they work at boosting customer spending and interaction with e-commerce platforms. When you initially set up BrandLift Loyalty, you'll find it comes with three pre-configured tiers, each with a default name. However, you have the flexibility to modify these tier names whenever you wish. Choose your tier names to line up with your store's brand. Take a look at these VIP programs for some inspiration: Erin Condren's EC Insider, Sephora's Beauty Insider and Glow Recipe's Glow Rewards. Check out our guide on Getting Started with VIP Tiers
Launch your program 🚀
You should now be ready to launch your program!
And remember, all BrandLift Loyalty settings, rewards and ways to earn can be changed anytime. Try out different configurations to determine the best fit for your store and customers. Happy selling and thanks for reading! 🤗