Introduction

A well-designed points system is a cornerstone of effective customer retention strategies. It provides a tangible way to acknowledge customer dedication and motivate repeat patronage to your establishment

Why Run a Points Program?

Implementing a points-based rewards scheme can significantly boost customer allegiance and revenue for your business. By providing perks and bonuses, you're fostering a favorable shopping experience and consistently cultivating a devoted clientele.

Here's 4 reasons why a points program is so important:

1. It makes customers feel valued - Awarding points for transactions or specific behaviors gives customers a sense of reciprocity for their patronage. This recognition fosters appreciation and motivates them to maintain their relationship with your brand.
2. It encourages repeat business - By offering redeemable points, you create an incentive for customers to repeatedly engage with your business. This strategy effectively cultivates customer loyalty and boosts revenue.
3. It creates a sense of excitement - The excitement of collecting points towards a future reward creates an engaging experience for customers. This positive engagement enhances their perception of your business, increasing the likelihood of word-of-mouth referrals.
4. It sets you apart from competitors - An effectively structured points system can set your business apart from competitors. Consumers tend to favor establishments that provide reward opportunities, particularly when the benefits are substantial and attainable.

Launching a powerful Points Program with BrandLift is incredibly straightforward from the get-go! Plus, we offer a wide array of customization possibilities to tailor the program to your store's specific requirements. Keep reading to learn all the details.

An Overview of BrandLift's Points Program

The Points Program revolves around a system of accumulating and using points within your shop. Shoppers can gather points through various actions, such as making purchases, connecting with your brand on social platforms, sharing product feedback, and more. Once customers have collected a sufficient amount, these points can be exchanged for discount vouchers applicable to their upcoming purchases. Let me provide you with a summary of the different components that make up the Points Program.

Points Program Status

"At the page's top, you'll find a toggle switch that enables or disabled the program. When disabled, users won't have access to the program's functionality or be able to claim any of its linked benefits.

Earning Points - Ways to Earn

These are the actions through which your customers earn points. Each Way to Earn's points value is customizable. There are three default ways to earn:

• Place an Order - Earn points by placing an order. This can be set as a fixed amount or in increments e.g. 1 point per $1.
• Sign up - Earn a one-time, fixed amount of points by becoming a member of the Loyalty Program.
• Celebrate a Birthday - Earn a fixed amount of points each year on your birthday.

You can also add the following points earning methods to your program by clicking Add More Ways to Earn:

Social Actions

• Follow on Instagram
• Like page on Facebook
• Share link on Facebook
• Follow on Twitter
• Share link on Twitter
• Follow on TikTok

Other Actions

• Complete a Referral - Earn extra points for completing a successful referral. See our guide here.
• Post a product review - Earn points by reviewing products. See our guide here.
• Custom Action - Create your own custom actions to award points. See our guide here.

Redeeming Points - Ways to Redeem

These are the coupons that customers receive by redeeming their points. You can add as many Rewards as you like. There are six reward types:

Online Store

• Amount Discount - A fixed amount off the entire order.
• Percentage Off - A percentage amount off the entire order.
• Free Shipping - Free Shipping off the entire order. See our guide here.
• Free Product - A full-price discount usable on a specific product. See our guide here.

POS (In-store)

• Amount Discount - A fixed amount off the entire order. (usable on POS system only)
• Percentage Off - A percentage amount off the entire order. (usable on POS system only)

Points Expiry

Create urgency and increase engagement by setting customer points balances to expire after a certain period of time.

Common questions

Is the app compatible with multiple currencies?

Your store's default currency is the only one supported by BrandLift Loyalty. When orders are finalized, the points awarded will always be calculated based on the order value in your store's primary currency. This remains true even if you've implemented Shopify's Advanced plan or the Geolocation app, which allow customers to pay in their local currency. Regardless of the currency used at checkout, the loyalty points will be determined by the order's value converted to your store's default currency.

Are taxes and shipping charges included when customers earn points?

This is the default behavior of the app but you can change this in Settings. Check out this guide for more.

Does the app work with draft order invoices?

When you email a draft order invoice to a customer, they can earn points on that purchase by completing the checkout through the provided link. This requires the customer to have an account with your store. However, it's important to note that these points cannot be redeemed on such orders. This limitation stems from Shopify's platform restrictions, which prevent the use of discount codes on transactions initiated as draft order invoices. For more details on this constraint, you can refer to Shopify's official documentation on draft orders.