Introduction
This document provides the default messaging for each email notification sent from our app. Each section includes the standard text used in these notifications and an explanation of the variables used for each message.
Loyalty and VIP Notifications
Points Earned
Subject: You've earned {{points_amount}} Points
Title: You've earned {{points_amount}} Points
SubTitle: Great work! You {{trigger_name}} and earned {{points_amount}} Points
Button: Spend Now
Subtext: (blank by default)
Reward Redeemed
Subject: You've unlocked a reward
Title: You've unlocked a reward
SubTitle: Congratulations, you've earned the reward {{reward_name}}
Button: Use your reward
Subtext: {{reward_tos}}
Celebrate Birthday
Subject: Happy birthday 🎂
Title: Happy Birthday!
SubTitle: We hope you have a great day! To celebrate, we've added {{points_amount}} points to your account. 🎂
Button: Spend Now
Subtext: (blank by default)
Reward Expiry - Warning
Subject: Your reward will expire soon
Title: Your reward will expire soon
SubTitle: Use your reward {{reward_name}} before it expires on {{expiry_date}}.
Button: Use reward now
Subtext: (blank by default)
Reward Expiry - Last Chance
Subject: Last chance to use your reward
Title: Last chance to use your reward
SubTitle: Use your reward {{reward_name}} before it expires on {{expiry_date}}
Button: Use reward now
Subtext: (blank by default)
Points Expiry - Warning
Subject: Your points will expire soon
Title: Your points will expire soon
SubTitle: Use your points before they expire on {{expiry_date}}.
Button: Redeem points now
Subtext: (blank by default)
Points Expiry - Last Chance
Subject: Last chance to use your points
Title: Last chance to use your points
SubTitle: Use your points before they expire on {{expiry_date}}
Button: Redeem points now
Subtext: (blank by default)
VIP Tier Unlocked
Subject: {{vip_tier_name}} Tier Unlocked!
Title: {{vip_tier_name}} Tier Unlocked!
SubTitle: Thank you for being a loyal member of our program
Button: View Perks
Subtext: (blank by default)
Referral Notifications
Referral Completed
Subject: Referral completed
Title: Your friend used your referral link
SubTitle: {{friend_email}} completed their referral
Button: Use your reward
Subtext: {{reward_tos}}
Invite Friend
Subject: I'm sending you a {{reward_name}} to shop at {{shop_name}}
Title: Your friend {{advocate_name}} has sent you a gift
SubTitle: Your friend {{advocate_name}} just sent you {{reward_name}} for your first order.
Button: Claim my Gift
Subtext: (blank by default)
Friend Claim
Subject: You've unlocked a reward
Title: You've unlocked a reward
SubTitle: Congratulations, you've earned the reward {{reward_name}}
Button: Use your reward
Subtext: {{reward_tos}}
Advocate Signup
Subject: You're in! Share your link with friends
Title: Share your link to start earning discounts
SubTitle: Share this link from anywhere
Button: Share your Link
Subtext: (blank by default)
Advocate Stats
Subject: Your referral stats
Title: Your {{shop_name}} Referral Stats
SubTitle: Thanks for sharing with your friends. Here are your referral stats:
Button: Share your Link
Subtext: (blank by default)
Verified Reward
Subject: Here's your referral reward
Title: Your friend's order was verified
SubTitle: {{friend_email}} had their order verified. Here's your reward.
Button: Use your reward
Subtext: {{reward_tos}}
Ineligible Referral
Subject: Your friend's order was not eligible for a referral
Title: Your friend's order was not eligible for a referral
SubTitle: (blank by default)
Button: (none)
Subtext: (blank by default)
Variables Used in Email Notifications
| Variable | Output |
| {{points_amount}} | The amount of points the customer earned |
| {{trigger_name}} | The action the customer completed (e.g. signed up, placed an order) |
| {{reward_name}} | The name of the reward the customer redeemed |
| {{reward_tos}} | Any reward T&Cs (e.g. expiration date, limited to one product for Free Product rewards) |
| {{shop_name}} | The store name |
| {{advocate_name}} | The name of the advocate who initialized the referral |
| {{friend_email}} | The referred friend's email |
| {{expiry_date}} | The expiration date set for a reward or points, formatted as ddd MMM YYYY (e.g. 7th Jul 2024) |
| {{time_until_expiry}} | The expiration date for a reward or points, displayed as a relative date (e.g. about 1 month) |
| {{expiry_date_formatted}} | The expiration date for a reward or points, formatted according to the Date Format Settings |
| {{vip_tier_name}} | The custom name of your VIP Tier |
Shared Footer Content for Email Notifications
Footer Content
Footer Text: (store name)
Footer Address: (store address)
Unsubscribe Text: Don't want to receive email reminders from us?
Subscription Source: Sent as part of our loyalty program
Non-customizable Email Notifications
Login Code Email
This email notification does not contain customizable content or footer information. It is used to provide a secure one-time code for login purposes using our multipass feature.
Subject: Your {{store_name}} login code is {{4_digit_code}}
Content: Login to {{store_name}} using this secure one-time code: {{4_digit_code}}
This code will expire in 5 minutes.