Introduction
Boost customer engagement by sending email updates about their Loyalty progress, rewards, and referrals. Personalize these messages to create a more tailored experience for your customers when they receive notifications.
Email notifications available
| Program | Notification | Trigger |
| Loyalty | Points Earned | Sent when a customer earns points after completing an action |
| Loyalty & Referrals | Reward Redeemed | Sent when a customer earns a reward through your programs or when they redeem their points |
| Loyalty | Celebrate Birthday | Sent on the customer's birthday |
| Loyalty & Referrals | Reward Expiry - Warning | Sent 30 days before the customer's reward expires |
| Loyalty & Referrals | Reward Expiry - Last Chance | Sent 3 days before the customer's reward expires |
| Loyalty | Points Expiry - Warning | Sent 30 days before the customer's points expire |
| Loyalty | Points Expiry - Last Chance | Sent 3 days before the customer's points expire |
| Loyalty | VIP Tier Unlocked | Sent when the customer moves up/down a tier |
| Loyalty | Login Code | This email contains the code the customer must enter to complete login through BrandLift's multipass login. This email is not customizable |
Customizing Loyalty email content
- Go to Loyalty > Emails
- Click on the notification you want to customize
- Customize the text that you want to appear in the fields below:
- Subject - The subject line of the email
- Title - The main heading of the email copy
- Subtitle - The secondary text of the email copy
- Button - The text of the button that brings the customer to your store
- Subtext - Terms & Conditions or fine print text.
- Save changes
- Make sure to turn the email
Email footer
To comply with email marketing regulations, the email footer contains crucial contact details and an option to unsubscribe.
Customize your email footer by inputting your preferred text in the designated area below:
- Footer Text - Provides additional context or information, such as the company name and additional contact details
- Footer Address - Supplies the physical mailing address of the company sending the email, which is required for compliance with email marketing regulations
- Unsubscribe Text - Offers recipients a clear and straightforward way to opt out of receiving future emails, and is essential for compliance with email marketing regulations
- Subscription Source - Refers to the origin or method through which the recipient subscribed to receive emails.
📝 Note: The footer content is shared across all email notifications.
Sending test emails
Before sending emails to your customers, utilize our test email feature to verify that both the design and content are functioning as intended.
- In the template editor, click on Send Test Email
- Enter the recipient's email address and confirm by clicking Send Test Email.
💡 Pro Tip: To send test emails to multiple recipients, separate the email addresses with commas.
Email variables
In the email notification fields, text enclosed in curly brackets represents variables. These placeholders are automatically replaced with relevant information when the emails are distributed. Below, you'll find a comprehensive list of all email variables and their corresponding outputs in the final message.
| Variable | Description | Example | Supported in |
{{points_amount}} | The amount of points the customer earned | 100 | Points Earned, Celebrate Birthday |
{{trigger_name}} | The action the customer completed | Placed an order | Points Earned |
{{reward_name}} | The name of the reward the customer earned or redeemed | $5 off coupon | Reward Redeemed |
{{reward_tos}} | Any reward T&Cs | Applies to all orders over $20.00.Expires 2 month(s) after being redeemed. | Reward Redeemed |
{{expiry_date}} | The default expiration date for a reward or points, formatted as ddd MMM YYYY | 6th Sep 2024 | Reward Expiry, Points Expiry |
{{time_until_expiry}} | The expiration date for a reward or points, displayed as a relative date | about 1 month | Reward Expiry, Points Expiry |
{{expiry_date_formatted}} | The expiration date for a reward or points, formatted according to the Date Format Settings | 2024/9/6 | Reward Expiry, Points Expiry |
{{vip_tier_name}} | The custom name of your VIP Tier | Gold | VIP Tier Unlocked |
Advanced settings for your emails
Adjust various elements of your email notifications, including formatting preferences and custom domain settings.
Custom domain
💡 Find Out More: Sending email from your custom domain
Date format
Choose your preferred date format for email notifications when using date variables, ensuring it matches your desired style or regional conventions.
- Go to Settings > General
- Scroll down to Customer Facing UI Settings
- Under Date Format, select your preferred option:
- Default (e.g. 31st Dec 2030)
- DD/MM/YYYY (e.g. 31/12/2030)
- MM/DD/YYYY (e.g. 12/31/2030)
- YYYY/MM/DD (e.g. 2030/12/31)
- Click Save.
Designing your emails
Common questions
I'm using the new customer account experience, how can I email all my customers?
If you've activated the new customer accounts feature in your store, it's necessary to enable email notifications for guest customers. Please refer to the instructions provided here.
How do I send email invites to customers who have not enabled classic customer accounts?
This feature is not currently available. However, we offer a guide on modifying Shopify's standard account invitation email to emphasize your Loyalty program - you can access it here.
Can I create a custom email and send it to customers in bulk?
This feature is unavailable, but you can share your feedback here!