Promote your Loyalty program to your customer base via an email initiative. Boost customer interaction by delivering an email message encouraging them to enroll in your Loyalty program.

Make the Email Attractive

Be clear on how your point-based loyalty program works (e.g. earning one point per dollar spent is both easy to understand and a simple way to acquire rewards). You can do this by including clear CTA buttons and links so your audience can easily sign up or redeem the offer (e.g. link it to your rewards page). Communicate that it’s a special offer for members only as this will increase feelings of loyalty and being part of the community.

Your rewards page default URL is https://www.yourbrand.com/pages/loyalty-program

How to Create a Campaign on Klaviyo

Klaviyo’s campaign wizard guides you through the steps for creating your campaign.

1. Navigate to the Campaigns tab.
2. Click Create Campaign.
3. Choose Email.

These variables are available for easy insertion into your Klaviyo marketing efforts.

To display your Customer's points balance in emails using HTML

Your Points Balance is {{ person|lookup:"BrandLift Points Balance" }}

To display your Customers Loyalty Status in emails using HTML

Your Loyalty Account status is {{ person|lookup:"BrandLift Loyalty Status" }}

To display your Customers Referral URL using HTML

Your Referral URL is {{ person|lookup:"BrandLift Referral URL" }}

To display your Customer's VIP Tier using HTML

Your VIP Tier is {{ person|lookup:"BrandLift VIP Tier Name" }}

To display your Customer's date of birth using HTML

Your date of birth is {{ person|lookup:"BrandLift Date of Birth" }}

Learn more about creating and sending campaigns on Klaviyo here and learn about integrating BrandLift with Klaviyo here.