Introduction
Referral initiatives have emerged as a powerful marketing tool, harnessing personal recommendations to boost brand visibility and attract new customers. As your program expands and members engage with your promotions, tailoring email communications becomes crucial.
Email notifications available
Reward redeemed
This alert notifies your promoters when their recommended contacts make their initial purchases. Promoters can use the action button to access their incentive.
Referral completed
This message informs your advocates when their referred contacts complete their first transactions. Advocates can utilize the action prompt to obtain their bonus.
Referrals: Invite friend
This is the alert BrandLift dispatches to a recommended contact on the advocate's behalf. Advocates can input their friend's email and distribute their referral link using our specially designed template.
Referrals: Advocate signup
This is the email alert sent to your promoters after they enroll in your referral program through the promotional campaign.
Referrals: Advocate Stats
This email update is delivered to your advocates to keep them informed about their referral progress, including successful recommendations, link interactions, and redeemed incentives.
Referrals: Verified Reward
Promoters get this email when their friends' purchases are confirmed. They can use the action prompt to access their reward.
Referrals: Ineligible Referral
This message lets advocates know that their friend's purchase didn't qualify for a referral.
Custom Referral Domain Considerations
If you've added a custom domain, you'll notice that the Invite Friend emails will send from [email protected] for this peer to peer email invite friend email (friend sending). This is by design, we send from @mg.brandlift-mail.com for peer to peer email invites instead of [email protected] because of the likelihood of spam complaints on these emails. High spam report rates can damage your domain's sending credibility, so for these peer-to-peer invitation emails, we strongly advise using our domain. This way, if spam reports occur, we absorb the impact instead of you. This approach is standard practice among referral service providers.
While we can modify this upon request, the potential risks to your sending reputation could increase significantly – therefore, we advise against this option.
Customizing your email notifications
Follow the steps below to customize the email notifications that are sent throughout the referral program flow. To enable or disable a notification, toggle the switch ON or OFF.
- Go to Programs > Emails
- Click Edit on a notification
- Enter the texts that you want in the following fields:
- Subject - The subject line of the email
- Title - The main heading of the email copy
- Subtitle - The secondary text of the email copy
- Button - The text of the CTA button that brings the customer to your store in order to submit the review
- Subtext - Additional text, fine print text, etc
- Footer Text - It can contain the name of your store
- Footer Address - The address where you can receive mail
- Unsubscribe Text - The text along with the link to unsubscribe from your emails
- Subscription Source - Use this text to explain why your customers received your email.
📝 Note: Use the footer to add information about your store and the subscription source for all your email. Including a postal address (Footer Address) for business and marketing emails is a legal requirement in many countries.
Email analytics
- Sent - The number of emails sent to customers
- Opened - The number of customers who opened the emails sent
- Clicked - Unique clicks on the CTA button
- Revenue generated - This figure corresponds to the orders placed after clicking the action prompt embedded in the email.
Sending a test email
Use this option to preview and test your emails.
- Go to Programs > Emails
- Click Edit on a notification
- From the template editor, click Send Test Email on the top right of the page. The email will be sent to the store contact email.