Introduction

For those intrigued by the behind-the-scenes operations of customer recommendations, this piece will delve into the referral process, examining it from the perspectives of both the recommender and the newly referred individual.

Advocate flow

The Recommender's path in the referral system begins with enrollment in the campaign and obtaining their unique referral link for distribution to acquaintances. Upon successful completion of a referral, they will be granted their incentive. A recommender receives a reward for each successful referral they make.

Referred Friend flow

The New Customer's experience in the referral program commences when they click on a referral link provided by a recommender and register their email address. They become eligible to receive their reward and place an initial order - however, the referral is only deemed successful once the order has been completed and delivered.