BrandLift and Postscript integration explained

Harness the power of SMS marketing to instantly forge personal connections with your customer base. Postscript empowers you to deepen subscriber engagement and foster brand allegiance through tailored promotional campaigns.

Benefits

• Enhance subscriber profiles by incorporating Loyalty data as custom attributes
• Initiate automated sequences when customers interact with your loyalty program
• Leverage BrandLift events as decision points in your automated communication flows
• Utilize BrandLift events to halt ongoing automation and campaign sequences
• Apply BrandLift custom attributes as filtering criteria for audience segmentation
• Craft personalized messages within flows using BrandLift custom attributes

Connecting BrandLift with Postscript

1. From your BrandLift Dashboard, go to Integrations
2. Find Postscript in the Email & SMS Marketing section and click Configure
3. Enter your private API key (Where to find my Private API Key?)
4. Click Save
5. Optional: Under Custom Event Triggers, check the list of events you'd like to add to your Postscript account:
1. Points Earned
2. Customer Moves Up A Tier
3. Customer Moves Down A Tier
4. Reward Redeemed
5. Referral Completed
6. Toggle the switch

Where to find my Private API Key?

1. From your Postscript Dashboard, go to your account settings
2. Click API
3. Click on the Create Security Key Pair button
4. Once the new key is generated, enter the label
5. Click Show and copy the private key.

Viewing Loyalty data in your subscriber's profile

Find your subscribers' BrandLift attributes in their Postscript profile section.

1. Enter the phone number of a subscriber in the Search bar or access your segments to find the subscribers within
2. Click on the profile
3. Scroll down to Custom Properties and see the Loyalty data available.

Creating segments based on Loyalty data

Use segmentation as an effective strategy to send tailored content to specific subscriber groups based on their BrandLift characteristics.

1. From your Postscript Dashboard, go to Messaging
2. Click Segments > Create Segment
3. Enter the name of your new segment
4. Below Segment Criteria, click on the pre-selected filter to replace it
5. From the dropdown menu, select any of the BrandLift properties available
6. Optional: Click + Add Rule to add an or connector within the same filter
7. Optional: Add more filters for your segment if needed
8. Click Save Segment.

BrandLift properties available

Using Loyalty data in automation flows

Automation flows consist of a series of communications triggered by particular events. Utilize BrandLift events to automatically initiate flows and dispatch personalized messages.

1. From your Postscript Dashboard, go to Automations
2. Click Create Automation > Create Automation Flow
3. Create a flow from scratch to open the flow builder
4. Under Trigger event or property, click Select an event
5. From the dropdown menu, select any of the BrandLift events available
6. Optional: Add filters to the trigger if you want to be more specific on when the flow should start
7. Click Save
8. Make sure you have completed your flow with your preferred Flow Actions
9. Click Save Changes or Schedule or Activate.

BrandLift events available

Using Loyalty data to set up campaigns

Design a campaign flow to send messages to a specific customer segment. For enhanced personalization, employ the BrandLift event to automatically exclude a subscriber from the flow if any of their BrandLift attributes change.

1. From your Postscript Dashboard, go to Campaigns
2. Click Create Campaign > Create Campaign Flow
3. Create a flow from scratch or use a template to open the flow builder
4. Select which customer segment you wish to send the campaign
5. Optional: Select which segment you want to exclude from the campaign
6. Optional: Under Remove a subscriber when (optional), click + Add Trigger and select any of the BrandLift events available
7. Click Save
8. Make sure you have completed your flow with your preferred Flow Actions
9. Click Save Changes or Schedule or Activate.

Adding Loyalty data to messages

Incorporate subscribers' BrandLift attributes into your SMS messages in campaign and automation flows using merge tags.

1. Create a campaign flow or automation flow
2. Drag the Send message box from the Flow Actions menu and drop it wherever you wish
3. Click the purple tag icon (🏷️) at the bottom of the message field
4. Below Subscriber Properties, you will see the BrandLift properties available
5. Once you are finished composing the message, click Save
6. Make sure you have completed your flow and click Save Changes or Schedule or Activate.

BrandLift properties available

Common Questions

Will the Loyalty data show up for all subscribers?

Our integration matches Loyalty program Members and Guests using phone numbers, meaning we'll transmit data to subscribers whose profiles contain both email addresses and phone numbers.

Can I use the BrandLift event in legacy automations?

It's only available in automation flows. However, you can still utilize BrandLift attributes as user filters in your existing automation setup.

Can I use Loyalty data in standard campaigns?

This feature is exclusive to campaign flows. You'll be able to use the BrandLift event for cancellation triggers and include BrandLift attributes as merge tags within your messages.