Attentive and BrandLift integration explained

Enhance your SMS marketing strategies by integrating BrandLift with Attentive. This dynamic combination allows you to directly target your Loyalty program members, effectively promoting exclusive deals and offers.

Benefits

• See the Loyalty data of enrolled customers as attributes:
• BrandLift Points Balance (e.g. 2,000)
• BrandLift Loyalty Status (e.g. Member)
• BrandLift Referral URL (e.g. https://example.com/?referral_code=X)
• BrandLift VIP Tier Name (e.g. Gold)
• BrandLift Date of Birth (e.g. 01-31)
• Add Loyalty attributes as characteristics to create dynamic segments
• Personalize SMS messages using BrandLiftattributes.

How to connect BrandLift with Attentive

1. From the BrandLift Dashboard, go to Integrations
2. Find Attentive in the Email & SMS Marketing section and click Configure
3. Click Connect
4. The Attentive app will be open in a new tab. Log into your account and authorize the integration to finish the setup
5. You will be redirected back to your BrandLift account.

Viewing Loyalty data in Attentive

Access BrandLift attributes for your customers through your Attentive dashboard interface.

1. From the Attentive dashboard, go to Subscribers
2. Search for a subscriber by phone number or email
3. Click on their profile to preview details
4. Click on the View full profile button
5. Click on the Attributes tab to see all the BrandLift attributes available

How to create a segment in Attentive

Leveraging Loyalty data for customer segmentation is a potent method to boost your marketing initiatives and cultivate a devoted customer community, crucial for your brand's growth and strategic success.

1. From the Attentive dashboard, go to Segments
2. Click Create segment
3. Either you choose a Dynamic segment or Segment templates, click Create
4. From the list of conditions, click A subscriber's characteristics
5. Click the dropdown menu to search for a characteristic and scroll down to Custom Attributes to choose any BrandLift attribute
6. After you complete the criteria, click Create
7. Enter the name for the new segment and click Save.

How to add Loyalty attributes to messages

Incorporate variables to customize SMS communications using BrandLift attributes.

1. Edit a message in the Magic Composer campaign text message or add the Send text message step in a journey. In this example, we will use a journey
2. Click the {} button at the bottom of the message field
3. Under Variable, click Choose variable and select the BrandLift property (ex. BrandLift Points Balance)
4. Add the default text and click Insert
5. Edit your message and click Save

Common questions

Can I use the BrandLift attributes as triggers in Attentive?

Currently, our attributes function solely as segment filters. We're eager to broaden our feature set, so please share your ideas and vote on potential improvements - your input is invaluable to us!

I can't get the app up and running. Can you help me?

Don't hesitate to contact our support team for assistance with any inquiries or requirements you may have!