Introduction

Hosting a bonus points promotion is an effective strategy to attract new members, boost engagement with your Loyalty Program, and increase sales in your store. It's incredibly straightforward to implement using BrandLift Loyalty! This guide will walk you through setting up a bonus points event and crafting a marketing email using Shopify's Email app to inform your customers.

Switching on bonus points

To kick off your bonus points event, simply modify the points awarded for purchases. Remember to only change the points when you're ready to launch the event, and don't forget to revert them once the promotion ends. For ideas on how to promote your event beforehand, check out the following sections.

1. From the dashboard, go to Programs > Points.
2. Under Earning Points, click Edit on Place and order.
3. Enter your new points amount and Save.

💡 Pro Tip: Add bonus points for signups as well and draw those potential customers in!

Updating the Widget Screen

Here are some effective ways to advertise your event on the Loyalty widget.

Updating the Header text

1. From the dashboard, go to On-Site Displays > Floating Widget > Widget Text.
2. Choose Header.
3. In the text field for Caption, write something that advertises your event or draws interest. In the example above we used 'Cyber Monday is launching.'

Updating the Account Creation Text

This is another great place to notify your members that you're doing something special.

1. From the dashboard, go to On-Site Displays > Floating Widget > Widget Text.
2. Choose Account Creation.
3. In the text field for Title, write something that alerts your customers to your event. In the example above we used 'Double Points all this weekend!'.

Simple, but effective!

Notifying your Customers

We'll now explore how to create an email in Shopify to send to your members. While you can use any email platform for this purpose, this guide will concentrate on utilizing the free Shopify app, Shopify Email. Check out Shopify's own guide on using the app: Create an email marketing campaign using Shopify Email

1. In your Shopify Admin, go to Marketing > Campaigns.
2. Click Create Campaign and select Shopify Email.
3. Choose your template. We like the 'Upcoming Event' template and used it for our example below.
4. Click the To field to select your customer group. Learn more about this here.
5. Fill in the Subject and Preview text.
6. Choose a font, image, and colors to suit your brand.
7. Compose the content for the email body. Feel free to remove or include sections as needed, but aim to keep the email concise and to the point.
8. You can receive a test email at any time by clicking Send Test to see how it looks before sending.
9. When you're happy with it, hit Send and confirm.

💡 Pro Tip: Use BrandLift Loyalty deep links in the image and sign-up link to bring members right to your program! Use the whole URL e.g. mystore.myshopify.com/#ba-loyalty-home

Some tips for marketing emails

• Ensure your email design aligns with your store's branding by using consistent colors, fonts, and imagery.
• Include a prominent Call-to-Action (CTA) featuring an action verb that conveys urgency, such as 'Shop Today,' 'Claim Points,' or 'Discover More.'
• Craft an attention-grabbing subject line and preview text to entice readers to open your email.
• Avoid overusing capital letters and excessive emojis, particularly in your subject line and preview text, as these can be indicators of spam.

Here's how ours looks after spending some time making it look just the way we wanted: